RAPT began as something personal. Founder Nicole Levy designed the first bag for herself — a piece that felt joyful, expressive, and beautifully made. When strangers kept stopping her to ask about it, she realized the feeling it created wasn’t meant to stay private.

At its heart, RAPT is about joy—and, true to its name, “rapt” means completely fascinated; enraptured. It’s the feeling of being carried away by something beautiful, even for a moment. RAPT is designed to do exactly that: bags that brighten your everyday and bring a spark of color and delight into your routine.

Every silhouette balances clean construction with bold expression — including RAPT’s signature use of mixed-metal bars that hold the bag together. Held by studs, not stitches, this distinct hardware detail is unique to the brand and sets each piece apart with quiet confidence.

It’s wardrobe candy you’ll carry again and again — designed to remind you to smile.

We believe quality cannot be rushed. RAPT bags are designed slowly and intentionally, giving every detail the attention it deserves. From the first cut of leather to the final piece of hardware, each bag is built to endure and designed to delight.

Founder Nicole Levy brings decades of hands-on experience in handbag manufacturing. Through her work in New York’s Garment District and as the owner of a handbag manufacturing company, she has developed a deep understanding of construction, materials, production, and the small details that make a bag feel both expressive and lasting.

With RAPT, Nicole brings that expertise into her own world of color, play, and precision. Each piece reflects her belief that accessories should be beautifully made, full of personality, and joyful to wear every day.

RAPT is proudly designed and developed in New York City, in the heart of the Garment District, where fashion, craftsmanship, and production have shaped the industry for generations.

At our New York factory, we work closely with local artisans and makers throughout the development process, from material selection and construction to sampling and final refinement. Keeping this process close allows for thoughtful collaboration, hands-on problem solving, and the freedom to perfect every detail with intention.

Every RAPT bag carries more than color, hardware, and leather. It carries the care behind its development, the point of view of the people who helped shape it, and the energy of the city that continues to inspire the brand.